The Spirit Of Bethune


The Spirit Of Bethune WAKES UP to the Challenge of the UNITED NATIONS 2017 Global Goals….


“I want YOU_\!/

…to live a Lifestyle Of Health Happiness And Sustainability” (LOHHAS)

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Go to www.17PlusOne for details…




76th Anniversary of Bethune’s Death November 12th 1939, the PERSIMMON DINNER was bigger and more accessible.

November 12 2015 – The PERSIMMON DINNER featured Models of Sustainability, lots of Selfie3’s, the morphing of the Spirit Of Bethune into the Spirit Of SustainaClaus and another marvelous auction to raise funds for the World Sustainability Project




75th Anniversary of Bethune’s Death, the PERSIMMON DINNER was a happy occasion and a huge success.

See photos of the event and the PPT presented by Philip McMaster (DaLong)

75th Anniversary Spirit Of Bethune - Persimmon Dinner

PPT Slides





The dinner was intended to mark the occasion in respect for the work of Dr. Norman Bethune, 75 years ago, and to recognize the medical community today.

The event was also an opportunity to explain the objectives of the Peace Plus One – World Sustainability Project and remind people about what we all really want – happiness.

A fun auction was held, with items supplied by Wang Tao, leader of the Green Woodpecker environment group in Beijing. The team from Green Woodpecker raised 815RMB through the auction –  enough to pay for the room rental and some of the supplies.

Chen Wei Min purchased Vegetarian Pizza for everyone as well as beer and tea.

A beautiful persimmon cake and persimmon fruit were donated by Ms. Bi of Sunshine Organic Farm and enjoyed by all.


3 Finger Wednesday, November 12th 2014 we’re observing the 75th anniversary of Dr. Norman Bethune’s death in China in 1939.

Vaguely known and largely misunderstood in Canada and the West, Bethune is known and revered by almost 20% of the worlds population and 100% of the Chinese people.

“That morning, as the men were trooping out of the village for the day’s labor in the fields, they saw Tung standing in the doorway of Yu’s house. They stopped at the courtyard wall and inquired after Bai Qiu En [Bethune].”

“He is dead”, Tung said. The day – November 12, 1939, twenty minutes after 5.00am.

–  from

The Peace Plus OneWorld Sustainability Project and 23month Campaign celebrate the influence one man had on the largest nation  in the world – demonstrating compassion, empathy, personal sacrifice, invention, innovation and skillful organization to lead and motivate Chinese people to look after each other and develop the skills to live a Lifestyle Of Health, Happiness And Sustainability (LOHHAS).

The Persimmon Dinner

persimmonDinner..a friendly gathering to recognize and celebrate the artists of healing in our world

In November, the season of REMEMBRANCE , the World Sustainability Organization has created the “Persimmon Dinner” in honour of  Canadian Dr. Norman Bethune and all those individuals throughout history who have heroically and selflessly died in the service of healing mankind.

Persimmons and a cup of coffee were Bethune’s last meal

“Two days before his death, Dr. Norman Bethune was brought by stretcher to Huangshikou, a village in rural Hebei Province, China. He stayed there with Di Cuixing and his family. They tried to make him a chicken broth to help fight the infection he was suffering from, but he couldn’t stomach it. So they tried feeding him a persimmon, a local fruit which was then in season. Bethune enjoyed this and was able to eat two of the sweet fruits, along with a little coffee. This was to become his last meal, as he succumbed to blood poisoning early the following day.” –  from Parks Canada website

A dinner to recognize the art of healing people, not the art of war.

A dinner to celebrate a Life Of Health, Happiness And Sustainability (LOHHAS)

web_BethuneDinner_DSC00368Join me, Philip McMaster (DaLong) in Beijing for the “Persimmon memorial dinner” on Wednesday evening, November 12th 2014 in Beijing.

SpiritOfBethune (a] gmail com

Everyone is welcome.






First Episode of DocuDrama online now (see below)







of “Warrior’s Heart” DocuDrama

if you missed the 1st episode live,  it will be rebroadcast at 7:30, 10:30 and 17:30 Sunday, Jan.6th

the 2nd episode will play on Monday, January 7th 2013 at 23:00

Watch the Trailer for Red Dream Catcher



今晚(1月5日) CCTV-9 23:00将播出纪录片《红色追梦人–战士的心(上)》,我在剧中扮演白求恩,期待你和你的朋友们收看!下集播出时间为1月7日晚23:00,重播时间是1月6日和8日下午17:00。如果想了解更多信息,请查看 宣传片网址为 你也可以在节目播出时与官方微博@cctv9纪录 互动!节目播出后在央视网 可以查到视频,谢谢!


WHAT IS “The Spirit Of Bethune”?

The Spirit of Bethune is an ATTITUDE, an APPROACH and a WAY of achieving the Lifestyle Of Health, Happiness And Sustainability (LOHHAS) we all desire and the Ecological Civilization we must rebuild for ourselves and our children’s children.


The Spirit Of Bethune is not the man himself, it is the model of behaviour and interdependence he displayed, it is leading by example, with care and competence, it is approaching problems with deep systems thinking and not being satisfied with thinly applied, lazy solutions.


拍摄花絮 (16)



WIN_!/ (A)



Take Action, Make Action and WIN BIG_\!/

See Details Here


白求恩精神 Spirit of Bethune

Episodes 1 & 2 of The Warriors Heart


 Canadian Sustainability Advocate Philip McMaster (DaLong) portrays Canadian Dr. Norman Bethune in the “Red Dream Catcher” series on CCTV-9“The Warriors’ Heart”, Saturday, January 5th  at 23:00 (11pm)  and Monday January 7th also at 23:00.


1月5日和7日 23:00战士的心(上下) Dr. Norman Bethune


Online1: Episode 1 of The Warriors Heart


  Online 2: Episode 2 of The Warriors Heart



Please leave your comments about the two shows in the comment box below!


Another MAGIC 3

Significantly. the Bethune documentary, 3rd in a series of 6 Foreign Heroes of Chinese history after George Hatem (Video) and Joseph Needham,(video) places the first episode about Dr. Norman Bethune on an auspicious Saturday night January 5th, with the 2nd episode on Monday evening the 7th, then followed by other heroes Israel Epstein, Dr. Kotnis and Edgar Snow.



The Saturday night presentation puts World Sustainability Project founder Philip McMaster (大龙  DaLong) in a prestigious position, portraying one of China’s most famous and deeply respected heroes on a night when Chinese families can watch the TV together.


Seeing the parallels with his own efforts, 大龙  DaLong hopes viewers will discuss Bethune’s strengths and weaknesses, his ethics and selflessness and ask themselves how they can express the “Bethune Spirit” in their own lives and actions.


大龙 also invites viewers to join him online before the show Saturday for a Sustainable Dates event, bringing together people looking for a Lifestyle Of Health, Happiness And Sustainability (LOHHAS).


Individual Social Responsibility

Every Chinese child knows the story of Bai Qiu En (Bethune), the only foreigner Mao Zedong honoured and encouraged the Chinese to follow in his writings at the founding of the New China.

In the 21st Century, Bethune’s character and his Individual Social Responsibility (ISR) has taken on new meaning and provides a contemporary example and reminder of attitudes and behaviours that we must encourage again, starting in China and around the world.


Only a few Chinese know DaLong (Philip McMaster), another man from Canada who, among his many Chinese friends is considered a living example of the “Bethune Spirit”, and was suggested by his friends to play the part of the real Bethune on CCTV.

International citizen and Friend of China

“I was honoured to be asked to play the part” says McMaster,  “no auditions, no pre-qualification,  one of my friends who knows what I have been doing in China for the past few years suggested to CCTV that I would be a good match for the part and they just called me up and gave me the part”… “Of course I am not as great as the real Bethune, but in a way I have also sacrificed my comfortable life in the beautiful city and clean environment of my hometown Montreal to devote my life to helping China return to the Ecological Civilization it once was.”


Soft Power Strategy: Make Friends

As China grows with economic and military power, DaLong (Philip McMaster) has a “soft power” strategy to address the emerging global crisis of Social, Environmental and Economic collapse: Make friends.


The wide ranging Peace Plus One – World Sustainability Project which McMaster founded in China a few years ago focuses on the individual, and building the confidence and competence of the individual within society as the solution to virtually all our problems:

–         Make friends with yourself (Individual Confidence),

–         Make friends with and help your neighbours (Social Competence),  

–         Contribute to a powerful Ecological Civilization in China, (based on Responsibility within Original Chinese thought),

–         and help the government and business make friends internationally by becoming a nation of examples of sustainability, transparency and exporting what is good, useful and valuable about Chinese thought including Peace, Harmony and Balance.


How to Win Friends and Influence People

DaLong’s cornerstone program within the WSO-PPO-WSP* sustainability effort is called 3 Finger Wednesday or Balance Wednesday – the one day every week when we do 3 things to help people win friends and influence people around us, bringing China back toward an Ecological Civilization and model for the world, while enjoying a Lifestyle Of Health, Happiness And Sustainability (LOHHAS).

Through understanding and practicing ISR, Individual Social Responsibility, participating in 3 Finger Wednesdays provides every citizen the opportunity to build their social skills, become part of the solution and prepare the Chinese Civilization for the uncertain world ahead.

*WSO-PPO-WSP= World Sustainability Organization – Peace Plus One – World Sustainability Project

Background Information:

More information is available by searching “3FingerW” on Baidu and Google, and by visiting

please also enjoy the “Behind the Scenes” Photos of the CCTV Bethune production here:


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To CONTACT Philip McMaster for an interview please send an email BEFORE CALLING with the Subject Line: “URGENT – Interview for xxxxx” please include your name and phone number so we can tell him who will call and at what time.

Philip McMaster at gmail dt com (no spaces)

Current INTERVIEWS ABOUT the World Sustainability Project & Spirit Of Bethune:

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Philip McMaster wears the cap and jacket uniform from “Warrior’s Heart” in an interview with Jules Page of China Now on China Radio International CRI

 Listen to the CRI broadcast on Wednesday January 9_\!/ (now in Archives)

General Page for CRI:

CRI permanent page with Philip McMaster interview:



See more Videos from the Set of “Warrior’s Heart” 《红色追梦人》  here at “Videos Links and Media(

or visit the direct source:

Beautiful, Sustainable China (03:11)  –

Chinese Description (Mentioning DaLong) 2 白求恩精神 Bethune Spirit, Sustainability Spirit with 王长亮 (02:34)

Chinese Interview Ma Xi Ping World Sustainability Project 世界可持续发展工程 video from Shansi-Chahar-hopei 晋察冀 area, were residents speak about the 白求恩精神 Spirit of Bethune 可持续发展的精神 and Spirit of Sustainability explaining the 3 Finger “Peace Plus One” 和平+壹 Sustainability Symbol representing peace和平, balance 平衡and harmony 和谐between Society社会, Environment 环境and Economy 经济 (01:49)

3 Finger Wednesday – “The First thing we do is Smile” (02:22)

Happy 3 Finger Wednesday – (02:20)
International Citizen (ISR) – “Kind and Noble man” (3:05) –

Have a LOHAS MINUTE – 3finger Wed-3-2-29 DaLong大龙 – 3 Finger Wednesday in Sanxi China – (02:49) World Sustainability Project 世界可持续发展工程 video from China, were residents speak about the 白求恩精神 Spirit of Bethune 可持续发展的精神 and Spirit of Sustainability explaining the 3 Finger “Peace Plus One” 和平+壹 Sustainability Symbol representing peace和平, balance 平衡and harmony 和谐between Society社会, Environment 环境and Economy 经济

MAP OF CHINA DaLong’s Travels in China:


More information available by searching “3FingerW” on Baidu and Google, and by visiting  please also enjoy the “Behind the Scenes” Photos here:

Additional videos can be found here:   and here:


In response to “Portraying a Maoist”…

“I’m not sure how CCTV will edit and portray my portrayal of the character, but just to be clear, Bethune was a Communist Internationalist (which was very popular at the time), but not a “Maoist”, as far as I know.. (this was 1938… he met Mao briefly, once, to discuss getting support and supplies from the West, but not chatting about “Maoist” ideology I believe), as Bethune was against all war and violence, and used his immense talents and energy to undo damage inflicted on people by war around the world.
Later, the communist propaganda machine co-opted Bethune, reframing him as a fighter/warrior, but his actual actions, (like also treating Japanese soldiers in his surgeries), tell a different story. Considering current tensions over the islands, I don’t expect a very balanced portrayal, but we’ll see…together, on Saturday night!
BTW, I did my best to keep it apolitical, (“forgetting” to say certain things in the voice-over script) but of course I have no control over what we will see on Saturday and Monday!! (2 parts)
Please take a moment and make an effort to share this unique TELEVISION EVENT with your friends and associates…I hope many people watch the show together and it starts a meaningful discussion concerning the realities of contemporary China. “

3 Responses »

  1. Hi, Please tell me your impression, with the understanding that the Bethune story is a long time ago, but the “Spirit Of Bethune” is what I am trying to share…. your comments, positive or negative, in Chinese or English are welcomed here_\!/

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